Guide + free check · TikTok Shop US · checked 14 Nov 2026

TikTok Shop video rules: AI voices, stills and the 3-second test

ASTRALX Studio · AI-assisted research, human-checked

TikTok Shop's US quality rules for promotional content say speech in a LIVE must be real time, so AI voices and pre-recorded narration are not allowed. Shoppable videos need at least 3 seconds of moving footage with no still images or loops, filmed in a real place with people visible. Breaking the rules costs Creator Health Rating points (0–1,000; at 150, 100 and 50 you lose shoppable videos, LIVEs and Product Showcase for 3, 7 and 14 days), removed content or frozen commissions; the same violation 6 times in 90 days can remove e-commerce access.

Check one video

The rules in plain words

LIVEs: real-time speech or sign language only; still frames may never cover more than half the screen; no product-page screenshots, even small ones; use Pause LIVE when you step away.
Shoppable videos: 3+ seconds of real, moving footage; a real setting, camera movement and visible people; videos made only of still images, without your face or the physical product, are not allowed.
Show the product properly: several angles, what it does, steps where relevant.
Sound: clear audio, readable on-screen text that matches what's said, and music only from TikTok's library.
Claims, prices, minors: no medical, cure, weight-loss or guaranteed-result claims; no edited before/afters; no price lower than checkout or "lowest price"; no links, usernames or QR codes sending buyers off TikTok; no minors selling or doing voiceovers.
AI tools are fine for editing; an AI voice standing in for a presenter is not.

Selling on TikTok Shop? Ask for a TikTok Shop video check: from $30 for up to 5 videos, each marked pass or fix, plus re-cuts from your own footage where a fix is simple. Paid by PayPal invoice.

Posting often? The TikTok Shop Video Pre-flight Pack ($9) turns these rules into a 12-check worksheet: one row per video or LIVE, READY or FIX with the exact fix, plus a shot list.

Sources

Not affiliated with TikTok. Not legal advice. Rules change; check TikTok Shop Academy before posting.